Turning In-Store
Audio Into Media That Sells
80%
of consumer spending
is in physical stores
70%
of buying decisions happen inside the store
yet most media budgets stop at the door.
We change that.
In-Store Audio,
Reimagined as Retail Media
We transform store audio into a high-impact, brand-safe media channel that influences choice in real time — without disrupting the shopping experience.
-
For brands, it’s moment-of-truth impact.
-
For retailers, it’s incremental revenue.
-
For shoppers, it’s better sound.
Retailers
Turn Your Stores Into an Audio Media Asset
Your physical footprint is actually your most valuable “media property”. Not your website.
We help you:
-
1
Generate more retail media revenue
-
2
Offer professionally curated music
-
3
Maintain full control over content
-
4
Deploy with minimal operational effort
5
Keep the shopping experience first
-
5
Keep the shopping experience first
-
6
Content Compliance Guard
No hardware headache | No production cost
No licensing complexity | No compromise on brand safety
BOOK DEMO
HOW IT WORKS
Simple for Stores. Powerful for Brands.
1
Smart Audio Infrastructure
Seamless integration with existing store systems, centrally managed across locations.
2
Premium Music Experience
Fully licensed, curated playlists — designed to fit your brand, mood, and daypart.
3
AI Audio Studio For Ads And Announcements Creation
Generate brilliant audio ads in minutes with the right announcement and announcer, music background and sound effects.
4
Campaign Management, Measurement & Insights
Advanced campaign targeting and serving, reporting, store-level insights, and performance analysis focused on real impact.
Now, let the music play
Music Shoppers Enjoy. Brands Trust.
Every retailer gets access to our premium, curated, fully licensed music library (50,000 tracks), included.
- Genre & tempo control
- Daypart and seasonal programming
- Brand-safe environments
- Zero licensing hassle
Better sound for shoppers.
Better context for brands.
Advertisers
Reach Shoppers When Decisions Are Made
“If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.” The consumer decision journey by McKinsey
Now imagine you could buy in-store audio ads just like you buy Facebook ads. In-store audio connects your message to your shoppers with:
-
1
Physical proximity to the product
-
2
High purchase intent
-
3
Low media clutter
-
4
No production cost
5
Certainty that the product is on the shelf
6
Recognized brand voices and music
Why it works:
Influences choice at the shelf
Audio shapes perception subconsciously
Drives last-meter
conversion
Complements digital & retail media buys
Location and demographics based targeting
Use the right dialects
for your audience
WHY AUDIO WORKS Built on Shopper Psychology, Not Noise
In-store audio advertising is often called the “blind spot” of retail media because it reaches shoppers when their eyes are busy and their hands are full. Recent research and case studies highlight that audio ads drive significant sales lift, especially when they focus on immediate consumption or impulse buys. It should be a premium, innovative part of your new retail media planning.
Read moreUse cases:
- Product launches
- Promotions & trade support
- Brand reinforcement
- Seasonal campaigns
Audio: Cuts through visual overload | Influences mood and pace
Builds familiarity without friction | Is remembered — even when barely noticed
74%
of shoppers' report noticing in-store audio ads
95%
take action after hearing a relevant ad
41%
of shoppers say it encourages them to locate and consider buying a product
58%
of those who recall hearing an ad end up making a purchase
Why Now: The Tech "Tipping Point"
The retail media landscape is shifting its focus from the “digital shelf” back to the physical store. While online ads were the first wave, the “next growth frontier” is brick-and-mortar.
Until recently, in-store ads were "dumb" (static posters or looping CDs). Not anymore!
Programmatic Audio: Brands can now buy in-store ad spots just like they buy Facebook ads — through a dashboard, in real-time, based on triggers like the weather (e.g., “play the soup ad because it’s raining outside”).
AI-Powered Audio Studio: Brands can now create audio ads in seconds with a simple prompt. the right announcement and announcer, music background and sound effects. It sounds good!
Measurement: Brands can now measure the in-store ad performance like they do with online retail media ads. The data of how many people listened to the ads and purchased is there. No cookies and no privacy issues.
Case study: Audio ads in a big European drugstore chain
60%
sales uplift (campaigns average results)
80%
sales uplift for campaigns in the health category (Vitamins etc)
8%
overall uplift in sales
X2
better performance for promotional campaigns (1 plus 1 etc)
The data is based on 49 campaigns for 700 SKUs in different product types and advertising goals (promotions, awareness etc) that were running in 20 stores during 70 days (June-Aug 2025) compared with other stores. Total ad impressions: 2.7M.
Who wants to break some eggs?
The retail media market is already estimated at around $200B globally. If you take out…
Read more
4 known experiments in sound and shopper behavior
Here are four of the most famous scientific experiments demonstrating how sound and music influence…
Read more
Why is this the time for in-store audio
Sound has always been more than background noise. Long before screens dominated attention, audio shaped…
Read more